social media management

Cost factor From a far, can seem intimidating, especially for younger entrepreneurs and small business owners. Running a single-person operation or managing a team of a couple of employees is already taxing enough; checking up on social media performance only adds more burden to any business owner’s schedule. Not only this, there are specific costs involved when looking to hire a professional or purchase specific tools that can help to automate processes. Social media management is more than posting a picture on Facebook and Instagram or responding to customer questions and comments directly. It’s also more than uploading short YouTube content videos hoping to receive countless views in a couple of days. While customer experience is a key differentiator between a well-thought social media strategy and a lesser-planned one, analytics, and growth help to paint a better picture of where a company should be better focusing their efforts. Sprout Social found that although brands will spend differently on social media management as this is largely based on their needs and goals, on average, some businesses will spend roughly $12,300 per month on managing their social accounts. The breakdown consists of content creation ($5,250 per month), social advertising ($5,000 per month), and platform management ($2,050 per month), among other types of expenses that are not always accounted for when starting. For small business owners, entrepreneurs, and freelancers, social media management costs can take a hefty bite out of their monthly budgets and profits. Using the right tools not only makes the work a lot less streamlined but can help deliver better insights on how strategies need to improve to gain more followership, grow brand awareness and drive sales. The Takeaway While social media has allowed businesses a new opportunity to gain better market attention while also increasing their profitability and brand loyalty, it’s also given them a new set of challenges that are not easy to overcome without the right set of tools. Digital advancements have made it easier and more convenient for businesses to develop a social media marketing strategy that will help them become more efficient while also delivering engaging content on multiple social network channels. These tools are becoming omnipresent, and for small business owners, it means that they have a way to build their social media and increase followership while at the same time managing all these properties from the comfort of a single dashboard. Featured Image Credit: Photo by Tracy Le Blanc; Pixels; Thank you! The post Making Social Media Management Simpler With Five Free Basic Tools appeared first on Calendar.